Latics opened the game in their usual fast pace and an early warning was given to the Baggies when Rodallega shot just wide after good work by Olivier Kapo in the opening 5 minutes.
Antonio Valencia broke free down the right and cut into the box, but opted to try and pick out Charles N’Zogbia with a cross when shooting looked a better option. Albion took the lead in the eighth minute against the run of play, Brunt pulled the ball back for Gianni Zuiverloon to fire in a shot from the right side of the box.
Chris Kirkland could only parry it up into the air, Fortune following in to head home from close range.
Immediately after conceding the goal, Kirkland hobbled off with a recurrence of his long-term back injury, Kingson replacing him. Latics should have levelled following an amazing scramble in the 10th minute.
Valencia’s corner from the right was met on the volley by Kapo, the goal bound effort blocked by a defender. The rebound fell to Paul Scharner who’s shot was parried by Dean Kiely, the keeper then denying Kapo by the far post.
But Latics only had to wait until the 17th minute to draw level, Rodallega winning a free-kick 25 yards out. The Colombia striker took it himself, his right-foot shot taking a big deflection off the wall and slipping under the wrong-footed Kiely.
Rodallega and his team mates did the ‘rocking the baby’ celebration in honour of Rodallega’s newly-born son, Hugo Jnr. Spurred on by his first goal for the club, Rodallega powered forward in the 27th minute and let fly with a rising shot from 20 yards which whistled just over the bar.
Kingson, who earlier clawed away a shot from Juan Menseguez, did well to block a close range effort from Fortune at the near post as half-time approached. Two minutes into the second half, Valencia did well down the right side of the box and picked out Lee Cattermole with a chipped cross.
The midfielder rose to meet it but could loop a header over the bar and on to the top of the net. Mario Melchiot was denied a first ever Latics goal in the 52nd minute when Valencia wrestled possession off Marek Cech and powered into the box.
He slipped a pass inside to the supporting Melchiot, the skipper putting his shot too close to Kiely who managed to turn it behind for a corner. Scharner then guided an inswinging N’Zogbia cross inches the wrong side the far post as Latics kept the pressure on.
Kingson came to the rescue in the 54th minute when Baggies skipper Jonathan Greening got clear of the visitors defence, outpacing Melchiot. He pulled the trigger as he got into the box, Ghana international Kingson diving to tip it over the bar at full stretch.
Albion regained the lead just before the hour mark, referee Peter Walton awarding a penalty after Titus Bramble tripped Fortune just in from the by line. Brunt’s spot kick was blocked by Kingson but the winger was first to the rebound and couldn’t miss from three yards.
The hosts stretched their lead in the 73rd minute, Borja Valero the creator with a strong run down the right. His low centre picked out Fortune, the French striker side-stepping Melchiot’s challenge before firing home a low shot which took a deflection off Scharner’s backside.
Amr Zaki’s afternoon on the pitch lasted just 11 minutes. Introduced as a 70th minute substitute for N’Zogbia, he departed on a stretcher with what appeared to be a knee injury after landing awkwardly following a challenge in the air.
A very bad day at the office, but the scoreline did flatter the hosts somewhat. Looks like confidence will be at a low for the visit of United on Wednesday.
Match Report by Jason Taylor