ITV could show live Premier League football matches for the first time in its history under a tie-up with BT, reports the Daily Telegraph.
BT is in talks to allow the broadcaster to screen on a terrestrial channel some of the 154 sought after games that it secured for £738m as well as to produce the coverage of these matches.
The arrangement would allow BT to showcase a sample of the content it offers on its own pay-television service, BT Vision, and also to recoup a portion of its outlay on the high profile matches.
Sky and BT get the big games and im guessing the likes of us will get the ITV matches