Reducing the running costs still won’t increase the transfer bill as then you have to increase the wage bill as well.
If we opt to use the money we do have for wages and sign players on a free then that is good business. Otherwise we have to reduce the wage bill and then try and sign someone who wants a pittance. Isn’t going to happen.
That’s why clubs will say “We can only buy if we sell” but still find wages for freebies or loans