I’m in neither of those, and I think you should have added some middle ground in that poll.
I’m of the group that thinks that we should be aiming for a mid-table or top-half finish every year, and making sure we beat the teams around us (geographically and statistically) convincingly.
It’s foolish to think that we should be challenging for Europe every season – we don’t have the kind of funds and because of the nature of the signings we make, we’ll never have the team to cope with it, because we practically have to rebuild every year.