How about a longer term loyalty scheme for those that buy frequent tickets, but can’t justify paying for a full ST?
Loyalty points/credits would accrue and then determine your discount level.
The more games you attend, the better prices you get. Obviously the prices wouldn’t fall quite as low as a ST, but certainly wouldn’t rise to anywhere near the £28 quoted on here for the Everton game.
The cheaper tickets could be limited to certain parts of the ground, etc.
This should also allow the club to discriminate in their pricing between home and away supporters.
Furthermore, it encourages more purchases in order to keep/get the best discount level.
It’s a sort of cross between Tesco Clubcard and British Airways Exec Club.
