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I think Simon Jordan can be a right tool but I heard a phone in he did once on talksport & some Palace fan asked about ticket prices & how maybe if they reduced them then they’d get more in. He was quite emphatic about it & said they’d tried it, it barely made a difference & they wound up losing money.
He’s spot on Tyldesley -but I suppose that’s why he’s loaded!
If you have 20k people paying £20 a ticket, you’ll get £400k in return.
If you drop the prices and have 25k people paying £15 a ticket, you’ll only get £375k.
It’s better to stick with a higher ticket price and put up the snide comments about not filling your stadium.
The survey only took the cheapest match day ticket for Wigan Athletic because the official website still doesn’t have the prices up for Cat A and Cat B games.
What I want to know is, how is a game against Everton a Cat A game? £30 a ticket this game cost. Sure, it’s cheaper than most other prem clubs, but why are we charging £30 a ticket when we would struggle to get a sell out at half the price? It’s hardly going to tempt the floating fans now is it? Certainly a far cry from the £15 per game promise of a few seasons ago. Here’s an idea, how about we try to get our crowd size up before we increase the prices! Appart from the match day prices, I do have to applaud the club for all the other pricing.
I think Simon Jordan can be a right tool but I heard a phone in he did once on talksport & some Palace fan asked about ticket prices & how maybe if they reduced them then they’d get more in. He was quite emphatic about it & said they’d tried it, it barely made a difference & they wound up losing money.
He’s spot on Tyldesley -but I suppose that’s why he’s loaded!
If you have 20k people paying £20 a ticket, you’ll get £400k in return.
If you drop the prices and have 25k people paying £15 a ticket, you’ll only get £375k.
It’s better to stick with a higher ticket price and put up the snide comments about not filling your stadium.[/quote]
That’s a short-term argument though. The long-term view we should be looking at is to increase our fan base through the cheaper option, then gradually increase the ticket price. For £30 to watch Everton, I almost thought twice and I’m a long-term fan. I hate to think what the floaters (bad term) will do.
I think Simon Jordan can be a right tool but I heard a phone in he did once on talksport & some Palace fan asked about ticket prices & how maybe if they reduced them then they’d get more in. He was quite emphatic about it & said they’d tried it, it barely made a difference & they wound up losing money.
He’s spot on Tyldesley -but I suppose that’s why he’s loaded!
If you have 20k people paying £20 a ticket, you’ll get £400k in return.
If you drop the prices and have 25k people paying £15 a ticket, you’ll only get £375k.
It’s better to stick with a higher ticket price and put up the snide comments about not filling your stadium.[/quote]
That’s a short-term argument though. The long-term view we should be looking at is to increase our fan base through the cheaper option, then gradually increase the ticket price. For £30 to watch Everton, I almost thought twice and I’m a long-term fan. I hate to think what the floaters (bad term) will do.[/quote]
True, but Wigan tried that after the first season in the Premier League and the average attendance dropped by 2,000.
Also, we’re a short-term club in terms of finance because we’re pretty much hand to mouth every season.
Every club’s supporters have a price point, and I think it’s around the £20 mark at Wigan.
The survey only took the cheapest match day ticket for Wigan Athletic because the official website still doesn’t have the prices up for Cat A and Cat B games.What I want to know is, how is a game against Everton a Cat A game? £30 a ticket this game cost. Sure, it’s cheaper than most other prem clubs, but why are we charging £30 a ticket when we would struggle to get a sell out at half the price? It’s hardly going to tempt the floating fans now is it? Certainly a far cry from the £15 per game promise of a few seasons ago. Here’s an idea, how about we try to get our crowd size up before we increase the prices! Appart from the match day prices, I do have to applaud the club for all the other pricing.
I suspect that the club know roughly how many Latics fans are going to turn up for a game against Everton regardless of the price. The clubs also has a pretty good idea how many would turn up if the price was say £20. On top of that the club also knows that Everton will sell 5000 tickets pretty much regardless of the price so if they charge less for the away fans too they can guarantee less income.
Bearing that in mind the club knows they will get more income charging £30 a ticket than you will charging £20 a ticket & having 1000-2000 (tops) more Wiganers turn upI think Simon Jordan can be a right tool but I heard a phone in he did once on talksport & some Palace fan asked about ticket prices & how maybe if they reduced them then they’d get more in. He was quite emphatic about it & said they’d tried it, it barely made a difference & they wound up losing money.
He’s spot on Tyldesley -but I suppose that’s why he’s loaded!
If you have 20k people paying £20 a ticket, you’ll get £400k in return.
If you drop the prices and have 25k people paying £15 a ticket, you’ll only get £375k.
It’s better to stick with a higher ticket price and put up the snide comments about not filling your stadium.[/quote]
That’s a short-term argument though. The long-term view we should be looking at is to increase our fan base through the cheaper option, then gradually increase the ticket price. For £30 to watch Everton, I almost thought twice and I’m a long-term fan. I hate to think what the floaters (bad term) will do.[/quote]
Most football clubs can’t afford long term financial planning. Take Hereford – they dropped out of the league last season & budgeted crowds of a certain level this season in the conference. The actual attendances have been around 500 less than they expected & now they’re on the verge of going belly up coz they can’t afford a £66k tax bill from the Inland Revenue.
Taking Latics – there were 19,000 people at the Everton game. If they’d all paid £30 the club would have taken £570,000 on the gates. if they’d charged everyone £20 to get in & got 2000 more on (which I doubt) then they’d have taken £420,000. Spread that drop in matchday income out over 19 games & the club is looking at having £3mill less to spend.
Very simplified i know but if the bank manager came a calling he’s not goign to have much sympathy if Latics plead long term planning
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