I get it, trying to tempt all those that get a ticket, turn up at 255pm and shoot off at 445pm to get there earlier and spend money at Latics rather than elsewhere.
The deal used to be 50p of a pint, this gives more than double that.
The EFL can go f*** themselves, they are culpable in all this.
The very least they could have done was investigate the allegations that their own CEO spread about.