GL has described it according to my understanding
Theres a cutoff date, and prices are advertised according to the number of pledges to buy a ticket. I think Bradford set the price as little as £5 a game if they got 15,000 pledges by a certain date, and it worked. Also really successful in Huddersfield
To me, the gate money is negligible compared to the Sky money. They should be focussing on building the fan base, and if it takes schemes like this to do it at knock down prices, they’re just going to have to bite the bullet.
We should be aiming for 20,000 season tickets, split the north stand in two, half for away fans and half for on the day home fans. If they really pushed/marketted this sort of scheme, I reckon they could do it (assuming we’re still in the prem next year….)